Ptarmon Brand creation
From a product idea.
To a brand people follow.
One brand.
Every encounter.
Ptarmon had a modular hunting apparel concept. It needed a recognizable identity that could hold together on a product, a box, a screen, and an event floor.
We built the early brand system around that challenge: a logo, a defined palette, and a visual language that could travel across the entire launch.
Brand strategy · Identity · Packaging concepts · Print · Digital · Social · Product visualization · Event strategy
Built around
changing conditions.
The system.
A modular apparel concept built around an insulated liner and interchangeable shells.
The options.
Explore the green and brown outer-shell concepts.
The complete idea.
The launch presents one connected product story. Product concepts shown.
Green shell
Brown shellMake the idea
easy to picture.
Product concept renders made the modular system tangible before the apparel was ready to ship. Packaging and box concepts extended the identity into the purchase experience; print and digital materials gave the launch a consistent public face.
The purpose was coherence. Every encounter needed to make the same product promise understandable and the same new name recognizable.
Build interest
before availability.
We developed the social strategy and content alongside the event marketing strategy, giving people reasons to follow the brand while the product was still in development. The social audience grew from essentially zero to approximately 1,500 followers in two months.
Ptarmon emerged with more than a collection of launch assets: a connected identity across product concepts, packaging, marketing, and a growing audience.
