Mohawk GroupProduct marketing · Sustainability
Making sustainability
tangible.
More useful information.
Better product decisions.
During prior work within Mohawk Group’s marketing organization, the focus was on helping customers and specifiers understand what product choices could mean beyond appearance and performance.
Two public examples show that approach: a digital estimator that makes environmental information easier to use, and a product specification program connected to a broader social cause.
Product marketing · Digital experience · Sustainability communication · Customer experience · Purpose-driven marketing
From environmental data
to something usable.
The Mohawk Group Sustainability Estimator lets specifiers select products, enter a project area, and explore estimated environmental impact using product declaration data. The marketing challenge was to make complex sustainability information tangible during selection and specification.
It brings product marketing, sustainability communication, and a customer-facing digital experience together in one place.
Explore the estimator
PRODUCT DATAMADE USEFUL
Connecting specification
with purpose.
Specify for a Cure connected qualifying Mohawk Group carpet and hard-surface specifications with donations supporting Susan G. Komen. The work within the broader marketing team helped communicate how an everyday product decision could also support a cause.
The story gave purpose-driven product marketing a concrete customer action: specify an eligible product, qualify the project, and contribute to the program.
See the public programCHOICE+SOCIAL
IMPACT
Make the meaning
clearer.
Both examples connect product decisions to something customers can understand and act on. The result is a stronger bridge between technical information, customer experience, and purpose.